5 Reasons to Drive People to Your Facebook Page

Everyone is familiar with Facebook a social network site having more than 600 million active users. Users may create a personal profile, add other users as friends and exchange messages. This includes automatic notifications when they update their profile. Additionally, users may join common interest user groups that are organized by workplace, school, college, or other characteristics.

You can also create Facebook Pages for your online business in order to update your customers about the upcoming events or versions of your product or services. There are many different ways to go about getting people to join your Facebook page, and in this article, I am going to share with you 5 different ways you can use to let people know of your Facebook page, and entice them to join.

1. Facebook Profile / Wall Post
Do you know that, in your Facebook profile, there is a section that allow you to place links to websites that you have? You can place a link to your newly created Facebook page there.
You can also create a wall post announcing your newly created Facebook page - And entice people to join by offer them a special bonus (such as a free short report on the subject of what your Facebook page is about) which they will get when they click on the "Join" button.

2. Blog
You can announce your newly created Facebook page either in your blog's sidebar (where all the other navigation options are), or create a blog post about it - Telling your readers what is it about, and how will it benefit them (when they join), along with incentives for joining now (and not later), and finally, a clearly visible link to ask them to click on and join your page.

3. Twitter
If you are already signed up with Twitter and have a large following, you can create a tweet with a link to your newly created page.

4. Email / Email Signature
You can send your subscribers an email (after you have created your Facebook page) and tell them about it.
As always, you should keep your email message short (to about 3 - 4 short paragraphs) by telling them just what they need to know - Such as what the page is about (what purpose is it going to serve) the benefits of joining (what benefits will your subscribers enjoy by joining), and why they should join now (as they will get a freebie as an incentive for joining now).
Also, you can also have link to your Facebook page in your email signature (for those of you who do not know where will your email signature appear, it will appear after the body of the entire email, after you sign off) - This will get your subscribers (who did not see your email about it earlier) to notice it and join.

5. Forum Signature
Similar to an email signature, a forum signature can be found at the bottom of every single post that you post to the forum.
If you are not already on some of the forums in the niche you are in, what you can do is to locate some of these forums, sign up and start participating (either by sharing some useful tips or information, or by helping fellow forum members with problems that they have).
By actively participating in the forum, fellow members will eventually notice you, as well as links in your forum signature (which you have a link to your Facebook page - where they will click on and join).

Article Writing Guidelines for Content Writer

Article Title
The article title should contain your primary keyword. The title should contain between 4-7 descriptive words, possibly applying a tertiary keyword if phonetically correct and contextually relevant.

Keyword Saturation
Distributing the correct amount of keywords throughout an article provides the proper keyword saturation; if you over saturate, search engines deem the content spam and if under saturated, deem the content irrelevant. Balance is the aim.

Readability
The content should be written with personality and intrigue, aimed at readers, not search engines. Articles’ relevancy and credibility increase over time as readers visit…and stay. Try to create “sticky” content.

Resources
Link Baiting
http://en.wikipedia.org/wiki/Link_baiting#Link_bait

SEO
http://en.wikipedia.org/wiki/Search_engine_optimization

Keyword Research
http://en.wikipedia.org/wiki/Keyword_research

Articles should be at least 500-600 words but no more than 1000 words. Primary keywords should be mentioned no more than 15 times total, secondary terms should be mentioned as part of the primary term if possible and mentioned no more than twice , and tertiary terms no more than once.

Check the basic things, if your website optimized or not?

First of all...

1) Check the indexed pages of any website.

For checking indexed pages of website in Google, use this search operators in Google. Also check the title and description of all pages are same or not...?? if most of the title and description are same then its not optimized well.

site:www.example.com

2) Check the cache of the website.

cache:www.example.com

it shows the last cache of website in Google. If the date of Google cache is 7 to 10 days old then its ok... but if the date is more then 20 days or 1 month old, then Google crawling rate for your website is low.

3) Check the backlinks of website.

link:www.example.com

through this command you can see the back links of website in Google. Some of website are not properly on page optimized but due to more back links they rank well in Google. If there is no back links then you don't have any back links power. Without back links Google will not gives you a proper rank of your website.

4) Check Sitemap.xml

www.example.com/sitemap.xml

through this you can check that particular website has optimized for search engines or not. Because we all creating sitemap.xml for search engines.

Still there are so many things in SEO that we need to check that our website is optimized or not....

Black Hat SEO Techniques to Avoid on Your Website

Black Hat SEO is the technique of constructing and promoting a website
By using some unfair, crafty, sneaky and crooked tactics to get higher search ranking in an unethical manner.

Black Hat SEO includes methods such as:

• Cloaking
• Creating doorway pages
• Keyword stuffing
• Spamming blogs or forums
• Artificially building your link inventory by purchasing mass amounts of links
• Participating in link farms
• Use of invisible text to artificially improve keyword density.
• Data mining(scraping)
• Spamdexing
• Link farming
• Link baiting
• Empire building
• Link spamming
• cheating on reciprocal links and
• Misrepresenting content

Some characteristics which may followed by Black Hat SEO are given here

• Crosses search engine boundaries
• Creates a poor user experience
• Non-visual way to search engine spiders and search engine users

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are observed employing these spammy techniques on your web site, then you are running the risk of being penalized by search engines. The Black Hat SEO practice can lead you to banned your web site.

On Page Optimization (Optimisation) Tips

Defined: On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

·      Always start with keyword selection, research and testing :- when we doing a on page optmization our first step is proper keyword selection and keyword must related to the site and their content and their services there are many online tools available such as google ad word keyword tool, word tracker, submit express etc, and that tool suggest us keyword weitage so its easy for us to choose proper.

·      Meta Tag :- Meta tage is a big factor for crawler. There are three things including in it Title Tage, Meta Discriptio and Meta keyword..Title tage and meta description is more important than meta keyword for crawler because crawler give more priority to this two things so we create proper title tag and meta description and put key word in title and description if we put it in this so that this also helps for ranking on those keyword...example  if we provide web design service. So we create title like this Get Website design service from website design company.

·      ALT tags :- Alt tag is useful things for users if we put alt tag on image than if image cant load proper so users cant able to understand that. if we put alt tag so that users can easily understand what the image saws and alt tag is also beneficial for SEO because we  put keyword in alt tag its helps us  for maintain keyword density and google cant able to read image properly so if we put keyword as a alt tag so google gives priority to those keyword and we get good rank on those keyword in ranking.

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·      H1 tags :- There are h1 to h6 tags are use in SEO. Give proper Tag on heading in our contain google give more priority to h1 tag so we should give h1 tag to our targeted keyword.

·      URL structure :- when we create url structure we need to this things keep in mind (1)create no more than 3-5 words (2) Keep it Short no more longer because short url is better according to google, (3) Descriptive url are Better than Numbers,(4) Dashes are better than underscores (ex http://www.example.com/green-dress.html is better than http://www.example.com/greendress.html )

·      Internal linking :- When we doing on page optimization we put internal linking in website we put link on anchor text of related pages its useful to users and crawlers both of them.

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·      Content :- Content is a very important thing. When we doing on page optimization we first notice one thing that content should be unique and ignore duplicate. And need to change frequently, than Concentrate on the title because title tag is one of the most important factor when Search Engine is looking at your page so put proper heading on title, keep keyword density in content, and content is also must related to the site or their services. And put internal linking and bold tag, italic age, title tag etc.

·      Keyword density :- Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines ( Total Word of Content/ Keyword = Keyword density) it should be 3 to 7 % in the web page.

·      Create Xml Sitemap :- Online tool are available we can easily create xml sitemap with the help of google which provide us online xml sitemap generator tool. Xml sitemap is very useful to crawler because xml sitemap display all the site page in one page so that crawler can easily get the information of all site page through XML sitemap.

·      Google Webmaster Setup :- Setup webmaster for site if we setup that it saws all the site information such as broken link, keyword position and their click and impression, internal linking, we also remove url form webmaster, we also found duplicate meta form webmaster.

·      Google Analytics Setup :- Set up analytics for site it saws us all the traffic or visit or page views and absolute visit, unique page views, bounce rate, map report, referring site information, browser information mean through which browser user came on our site. and many other.

·      Robots.txt :- Robots.txt is very important factor. When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored. The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for (example: http://www.yoursitename.com/robots.txt)

Avoid common on-page SEO mistakes such as:

·      Duplicate content :- When we doing on page optimization we be careful about duplicate content because its harmful so avoid it and choose a  proper unique and related to site content.

·      URL variants of the same pages :- The problem is that sometimes several URLs can represent a single web page. This can create duplicate content issues that result in pages that do not rank well so avoid it.

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·      Duplicate title tags :- The same thing that we saw in duplicate content. Avoid duplicate title tags because it effects a lot in rankings. if we use same title for two pages than google think its a same page or google cant give priority to title tag.

Do not use on-page SEO spamming tactics such as:

·      Hidden text

·      Hidden links

·      Keyword repetition

·      Doorway pages

·      Mirror pages

       ·   Cloaking