Black Hat SEO is the technique of constructing and promoting a website
By using some unfair, crafty, sneaky and crooked tactics to get higher search ranking in an unethical manner.
Black Hat SEO includes methods such as:
• Cloaking
• Creating doorway pages
• Keyword stuffing
• Spamming blogs or forums
• Artificially building your link inventory by purchasing mass amounts of links
• Participating in link farms
• Use of invisible text to artificially improve keyword density.
• Data mining(scraping)
• Spamdexing
• Link farming
• Link baiting
• Empire building
• Link spamming
• cheating on reciprocal links and
• Misrepresenting content
Some characteristics which may followed by Black Hat SEO are given here
• Crosses search engine boundaries
• Creates a poor user experience
• Non-visual way to search engine spiders and search engine users
These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are observed employing these spammy techniques on your web site, then you are running the risk of being penalized by search engines. The Black Hat SEO practice can lead you to banned your web site.
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