First of all...
1) Check the indexed pages of any website.
For checking indexed pages of website in Google, use this search operators in Google. Also check the title and description of all pages are same or not...?? if most of the title and description are same then its not optimized well.
site:www.example.com
2) Check the cache of the website.
cache:www.example.com
it shows the last cache of website in Google. If the date of Google cache is 7 to 10 days old then its ok... but if the date is more then 20 days or 1 month old, then Google crawling rate for your website is low.
3) Check the backlinks of website.
link:www.example.com
through this command you can see the back links of website in Google. Some of website are not properly on page optimized but due to more back links they rank well in Google. If there is no back links then you don't have any back links power. Without back links Google will not gives you a proper rank of your website.
4) Check Sitemap.xml
www.example.com/sitemap.xml
through this you can check that particular website has optimized for search engines or not. Because we all creating sitemap.xml for search engines.
Still there are so many things in SEO that we need to check that our website is optimized or not....
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